Rory Braunstein - Creative Director

rorybraunstein@optonline.net

Experience

Ammirati Group Creative Director 2012 - 2015

Managed a 15+ team of writers, ADs and designers across experiential, shopper, digital and traditional platforms.

Led multiple new business wins including the agency's largest accounts (White Castle, Labatt Blue, Seagram's Escapes and Sweet 'n Low).

Mentored and developed the careers of numerous junior and mid-level creatives.

Mercedes-Benz USA Creative Director 2011 - 2012

Led an internal swat team in creation of digital, traditional and experiential marketing campaigns.

Key Projects:

Re-launched The Mercedes-Benz Sprinter Van.

Re-branded The Mercedes-Benz Classic Center.

Revitalized the Genuine Mercedes-Benz Service & Parts business.

Avrett Free Ginsberg Group Creative Director 2005 - 2011 , Copywriter/ ACD 1993 - 2004

Led creative teams to numerous new business wins.

Recognized and rewarded by IPG for creating significant organic growth for the company.

Key Clients:

Nestlé Brands: Beggin’ Strips, Purina ONE, Purina Cat Chow

Collaborated with strategic planners to uncover consumer insights, create brand architectures and write creative briefs. Developed integrated campaigns and nurtured them through intense qualitative and quantitative testing processes.

Nestlé Purina Latin America

Successfully launched and managed brands in Brazil, Mexico, Columbia, and Argentina.

Collaborated with local agencies to develop regional creative solutions.

Wolverine Boots & Shoes

Developed integrated campaign that boosted brand awareness by 24% and increased sales by 23%.

Lugz Footwear

Continually generated media buzz with work that increased brand sales by 200% over a 3-year period.

Additional Client Experience at AFG:

Bacardi Rum, Gordon’s Gin, Johnnie Walker Red and Johnnie Walker Black

Financial Times, Fortis Financial Services and Webster Bank

Enterprise Rent-A-Car

Naya Spring Water, Goya Foods and Airheads Candy

Bausch & Lomb, Chapstick, Dimetapp Cold Medicine and Dramamine

Education

The University of Texas at Austin

Bachelor of Science in Advertising